Motorised lobby

Driver's organisations and road safety campaigning organisations such as the Association of British Drivers and Safe Speed in the UK, and the National Motorists Association in the USA and Canada argue that the strict enforcement of speed limits does not necessarily result in safer driving, and may even have a negative effect on road safety in general. These claims are not supported by the preponderance of peer-reviewed evidence.

Source: http://en.wikipedia.org/wiki/Road_safety

Road design

On neighborhood roads where many vulnerable road users, such as pedestrians and bicyclists (both young and old) can be found, traffic calming can be a tool for road safety. Shared space schemes, which rely on human instincts and interactions, such as eye contact, for their effectiveness, and are characterised by the removal of traditional traffic signals and signs, and even by the removal of the distinction between carriageway (roadway) and footway (sidewalk), are also becoming increasingly popular. Both approaches can be shown to be effective.

Source: http://en.wikipedia.org/wiki/Road_safety

Property Damage

Data for property damage crashes is even more uncertain than for injuries. In some jurisdictions the criterion for reporting is damage exceeding some monetary amount specified by statute. Because of inflation, this requirement may include more and more minor crashes as time passes, until the amount is abruptly changed, thereby reducing the reported number of crashes. Drivers generally report single-vehicle property damage crashes only if they see some benefit in reporting them, regardless of legal obligations.

Source: http://en.wikipedia.org/wiki/Road_safety

Vertical A-pillars

The visibility for the driver is best if the A-pillar is thin and has as vertical a position as possible.

Source: http://en.wikipedia.org/wiki/Driver_visibility

Future of the dummy

Crash test dummies have provided invaluable data on how human bodies react in crashes and have contributed greatly to improved vehicle design. While they have saved millions of lives, like cadavers and animals, they have reached a point of reduced data return.

Source: http://en.wikipedia.org/wiki/Crash_test_dummy

The need for testing

On August 31, 1869, Mary Ward became what is believed to be the first recorded victim of a steam powered automobile accident (Karl Benz only invented the gasoline powered automobile as we know it in 1886). Mary Ward was thrown out of a motor vehicle and killed in Parsonstown, Ireland.[1] Some years later, on September 13, 1899, Henry Bliss entered the history books as North America's first motor vehicle fatality when he was hit stepping off a New York City trolley. Since that time, in excess of 20 million people worldwide have lost their lives to motor vehicle accidents.

Source: http://en.wikipedia.org/wiki/Crash_test_dummy

Excessive use of chrome and other bright or glossy automobile finishes

Much criticism was levied on this facet of auto design, as often instrument panels and dashboards were brightly finished with chrome and glossy enamels which often reflected sunlight or the light of oncoming motor vehicles into the driver's eyes. This problem, according to Nader, was well known by persons in the industry, but little was done to correct it. Usually, the weak excuse for not taking actions was that it would take away from the styling or appearance of the cars. Subsequently, bright and blinding finishes inside motor cars have been greatly reduced or eliminated completely.

Source: http://en.wikipedia.org/wiki/Unsafe_at_Any_Speed